Simplifai and VAD Technologies announce partnership in the Middle East

Oslo / Dubai, 26th July 2020.

Simplifai, a leading vendor of business process automation solutions, is delighted to announce its entry into the Middle Eastern market through a strategic partnership with VAD Technologies. As part of the agreement, VAD will promote Simplifai’s solutions through its extensive network of channel partners across the Middle East.

This Partnership will allow VAD and its channel partners to offer a new generation of business process automation tools to tackle customer engagement and case handling processes, hitting key challenges in the Financial, banking, and insurance industries.

Simplifai is an artificial intelligence (AI) automation company, creating digital employees that allow any business to leverage the power of AI in their everyday processes and workflows. The company’s solutions target work processes with high volumes of free-text communication through chat, email, web portals or documents.

Bård Myrstad, CEO of Simplifai

Bård Myrstad, CEO of Simplifai Said: “We’re really excited about this partnership which aligns perfectly with our global expansion strategy. Together with VAD, we look forward to creating value for their channel partners and customers and to introduce our product portfolio to the general Middle Eastern market. “

VAD Technologies is a prominent IT and Technology value-added distributor headquartered in Dubai, renowned for providing customers with high-performance enterprise solutions.

Mario M. Veljovic, General Manager at VAD Technologies

Mario M. Veljovic, General Manager at VAD Technologies, said: “Constantly scouting disruptive next-generation technologies means opening up new Business Opportunities for our Partners to support their Client’s competitiveness. Simplifai’s AI Technology perfectly supports our Mission and adds something revolutionary to our already comprehensive Technology portfolio. We are

extremely proud to partner with Simplifai to develop the Middle East region.“

About Simplifai

Simplifai as is a Norwegian ISV, headquartered in Oslo, Norway with subsidiaries in Ukraine and India. The company develops solutions to automate business processes with high volumes of natural language communication. The company is an ISV co-sell certified Microsoft partner.

Simplifai’s approach to automating business processes through off-the-shelf, easily configurable products reduce both risks and investments normally associated with AI-driven automation projects. Learn more about Simplifai at

About VAD Technologies

VAD Technologies is an established IT and technology value-added distributor, headquartered in Dubai, UAE. It caters to Enterprise and SME markets through a strong channel footprint across the Middle East and North Africa, delivering world-class technology products and solutions that transform the IT landscape and provide the best Return of Invest (ROI) and lowest Total Cost of Ownership (TCO) for its customers.

The company continuously develops its high-performance enterprise solutions portfolio with a special focus on Hyper-Converged Infrastructures, Enterprise Storage Systems, IT Infrastructure, Physical Security, and Cybersecurity. Supporting partners with sales and marketing, as well as professional services such as consulting, training, deployment, and technical support, forms a key part of its Go-to-Market strategy and vision for the region. Learn more about VAD at

Press contacts Simplifai:

Simplifai AS

Stortorvet 10, 0155 Oslo

P.O. Box 1033 Hoff,

0218 Oslo, Norway

Tel.: + 47 415 03 263



Press contacts VAD


VAD Technologies LLC

Burj Khalifa Area (Business Bay)

The Citadel Tower, Office 1204, 12th Floor

P.O. Box 114754

Dubai, United Arab Emirates

Tel.: +971 4 345 6423