Bouy Underwriting Agency scales motor claims operations with Simplifai

Bouy Underwriting Group has chosen Simplifai to automate key parts of its motor claims process, supporting the company’s ambitious international growth strategy without the need for significant staff expansion.

Bouy Underwriting Agency chooses Simplifai to automate motor claim intake

Press Release

Insurance

Written by

Published on

September 9, 2025

Breda / Oslo, 09.09.2025 — Simplifai, a leading provider of Agentic AI solutions for the insurance industry, today announced a new three-year partnership with Bouy Underwriting Agency, a fast-growing Dutch Managing General Agent (MGA).

Bouy has chosen Simplifai to automate key parts of its motor claims process, supporting the company’s ambitious international growth strategy without the need for significant staff expansion.

As claims volumes are set to rise with the company’s rapid growth in the international insurance market, Simplifai’s AI Agent will help keep pace by creating case files, gathering required information, and generating assessments and summaries from accident report forms. The system also enriches core platforms with structured notes, suggestions, and legal insights, enabling faster, more efficient handling of motor claims, saving time and reducing the need for new hires.

Mieke Dadema, Director MGA at Bouy Underwriting Agency, said: “Bouy is growing fast, and with that comes higher claims volumes. We want to scale without simply adding more people, and AI will help us do that. With Simplifai, we found a partner that understands both technology and insurance, and can help us build a future-proof claims operation.”

Jeremy Vugt, Sales Director at Simplifai, added: “We’re proud to support Bouy in their journey. This partnership shows how Agentic AI can help fast-growing insurers manage scale while staying lean and efficient. By starting with motor claims and building step by step, Bouy is setting the foundation for sustainable, AI-powered growth.”

Future plans for the partnership include advancing toward end-to-end claims processing with human-in-the-loop features for high-volume fleet claims – areas where automation offers strong benefits due to their scale and limited personal contact.

About Bouy Underwriting Agency

Bouy Underwriting Agency (BOUY Underwriting Agency B.V.) is a Dutch managing general agent offering underwriting and delegated claims services on behalf of insurers. Founded in 2021 and partly owned by Söderberg & Partners, Bouy provides solutions for both affiliated and non-affiliated partners, with a strong focus on efficiency, compliance, and customer service. The company serves small and medium-sized businesses and is rapidly expanding across the Dutch insurance market.

About Simplifai

Simplifai is a Norwegian Agentic AI company transforming claims processes for European insurers. Founded in 2017, Simplifai builds customizable AI Agents specialized in motor, travel, property, and bodily injury claims. Processing more than six million inquiries annually, Simplifai helps insurers work smarter, scale efficiently, and deliver better service — all while ensuring compliance with GDPR and ISO standards.

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