Chris is a seasoned insurance professional with over three decades of experience in global insurance claims, fraud, and financial crime. His background is unique, including nine years of police service and two with what is now the National Crime Agency. In recent years, he has shifted his focus to the Insurtech space, specializing in selling AI, data, and automation software and services. He is highly skilled in crafting and executing Go-To-Market strategies, consistently exceeding sales quotas with clients ranging from small to large financial institutions. Beyond his sales acumen, Chris is a proven leader with a track record of building and developing high-performing teams, having managed groups of 3 to 50 people. He is described as a charismatic, results-oriented individual with a passionate work ethic and a genuine belief that people are the epicentre of success. He thrives in autonomous environments where he can build long-standing, credible relationships. On a personal level, Chris is passionate about his family, mental health and wellbeing, the outdoors, rugby, friendships, exercise, and travel

Niels Zijderveld is Chief Revenue Officer at Simplifai and brings 20+ years of experience in software and insurance, combining innovation, client focus, and strategic insight.