Storebrand achieves 25x ROI with Agentic AI
Leading Nordic financial group Storebrand automates key insurance back-office processes with Agentic AI – cutting inquiry response time by 95% and driving long-term operational efficiency.
Who is Storebrand Insurance?
Storebrand is a leading Nordic financial group with over 250 years of history, offering insurance, pensions, and banking services. The insurance division, Storebrand Forsikring, serves more than 350,000 customers in Norway and Sweden.
With 315 employees – including 23 in the service team – Storebrand focuses on delivering efficient, compliant, and customer-focused operations.
What challenges was Storebrand facing?
Storebrand’s growth put pressure on its back-office operations, exposing the limits of existing tools:
Semi-automated systems like RPA couldn’t keep up with rising inquiry volumes.
Manual input and limited working hours slowed response times.
The company needed a smarter, AI-driven way to scale efficiently.
People were spending a lot of time on tedious, repetitive tasks. We wanted to change that, to work smarter, save costs, and free up capacity for more meaningful work.
Why did Storebrand choose Simplifai as its AI partner?
Storebrand chose Simplifai for its deep understanding of insurance, compliance, and data handling. Operating in a regulated market, Storebrand needed a trusted partner that could process large volumes of unstructured data securely and accurately.
What results did Storebrand achieve?
reduction in inquiry response time
NOK in win-back value – from 0
cases resolved annually without human involvement
What’s next for Storebrand?
Storebrand is focused on expanding its automation capabilities to strengthen both efficiency and customer experience:
Reaching 90% automation accuracy to improve speed and reliability across core processes.
Exploring generative AI to enhance and personalise customer communication while empowering employees.
In a nutshell: Storebrand’s Agentic AI success
Storebrand needed Agentic AI to manage rising inquiry volumes and inefficiencies that existing automation tools couldn’t handle, enabling scalable and compliant 24/7 operations.
Storebrand achieved over 25x Return on Investment (ROI) by automating key customer and back-office processes, reducing inquiry response time by 95% and unlocking lasting operational efficiency.
The company deployed AI Agents to handle insurance and back-office tasks such as bonus requests, invoice paybacks, and policy terminations — running these workflows 24/7 with high accuracy and compliance.
Simplifai’s deep understanding of the insurance sector, data compliance, and workflow complexity made it the ideal partner for Storebrand’s scalable AI transformation.
Automation delivered 130 million NOK in win-back value, processed over 250,000 cases annually, and gave teams capacity equivalent to eight full-time employees.
Employees gained time to focus on complex, high-value cases, while customers benefited from faster, more consistent service and shorter response times.
The insurer plans to expand automation across new departments, targeting 90% automation accuracy and integrating generative AI to enhance customer communication.