VAD Press Release

Simplifai enters strategic partnership plan for the Middle East with VAD Technologies

Simplifai has signed a long-term cooperation and development agreement with VAD Technologies (VAD) that has been designed to fast-track the market penetration of Simplifai’s AI solutions and lay the foundation for a permanent presence in the Middle East.


Simplifai has entered into a strategic partnership agreement with VAD Technologies (VAD), one of the largest distributors of IT and technology services in the Middle East. VAD’s head office is located in Dubai, and the company has a sales network through more than 1,000 partners all over the Middle East.

VAD’s strategic partnership agreement with Simplifai covers Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Qatar, and Oman.


“The purpose of the deal is of course to drive sales in the Middle East, but there are additional mechanics in the agreement that incentivises both parties to contribute towards building up a permanent Simplifai subsidiary in the region. It allows us to set up an immediate presence and fast-track market penetration, but without incurring substantial costs while doing so.”

Bård Myrstad, CEO of Simplifai.


Simplifai develops automation solutions using artificial intelligence (AI) to help clients across numerous industry sectors to grow and cut costs. The company has recently added several high-profile companies to their customer list, including, a matchmaking service with more than 35 million users globally, Nevigate, a global network service provider based in Singapore, and The National Archives of Norway.


“In sum, this is a strategic partnership where both parties can benefit significantly from making it a success. We have spent the past eight months probing the Middle Eastern market to test market acceptance and readiness for Simplifai’s technology and solutions. The response has been excellent, which is why we want to enter this strategic partnership.”

Mario M. Veljovic, General Manager at VAD Technologies.


During the past six months, Simplifai has trained VAD’s employees and several business partners in Simplifai’s AI tools and systems, conducted a pilot test with a VAD customer, and established several sales processes that are ongoing and could materialize in new contracts.


For further information, please contact:

Bård Myrstad, CEO of Simplifai, tel: +47 415 03 263

Mario M. Veljovic, General Manager of VAD, tel: +971 50 5594318


About VAD

VAD Technologies is an established IT and technology value-added distributor, headquartered in Dubai, UAE. It caters to Enterprise and SME markets through a strong channel footprint across the Middle East and North Africa, delivering world-class technology products and solutions that transform the IT landscape and provide the best Return on Invest (ROI) and lowest Total Cost of Ownership (TCO) for its customers.
The company continuously develops its high-performance enterprise solutions portfolio with a special focus on Hyper-Converged Infrastructures, Enterprise Storage Systems, IT Infrastructure, Physical Security, and Cybersecurity. Supporting partners with sales and marketing, as well as professional services such as consulting, training, deployment, and technical support forms a key part of its Go-to-Market strategy and vision for the region. Learn more about VAD at

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